Hello everyone,
As always, I am happy to write to you in hopes that I will inspire you to think and possibly to move forward toward accomplishing your dreams. Whatever dreams you may have, “Everyday is a good day to buy and sell real estate”.
At the end of June 2024, I look back and reflect on the Navarre, Florida real estate market. If your not getting at least $200.00 per square foot, then you are leaving money on the table. This market is still and possibly will always be a sellers market. Even though home prices are still increasing instead of declining here in this local market, Sellers are offering concessions to Buyers as an incentive to purchase because of the mortgage interest rates, which are not 2 – 3% like they were a few short years ago. As I have said before, I really think that 6-7% is the new normal. Sellers who do not want to sell right now, are those who have the 2-3% interest rate mortgages but are they planning on living in their home for another ten years? It may take a decade for the mortgage rates to come back down to the lowest rates in history, so if you don’t want to stay living there, then you might aught to make your move asap, because those interest rates may increase to the highest point before coming back down to 2-3%. Don’t wait because it is costing you money.
On the other hand, Buyers are now facing another obstacle in their quest, which is the NAR Lawsuit Settlement with plaintiffs, whom I hear, are getting less than $20 monetary damages each, as a result in their class action judgement with the individual settlements paid out from the $418 million total settlement. Thanks to the people who wanted to mess up an entire industry, attorneys. Yes, attorneys, got the big payout from this deal. Buyers are ultimately responsible for paying their agent’s now, when before it was a mutual, normal course and manner for the Listing Broker to share the total commission from the Seller’s transaction, paid out of the sale proceeds to the Listing Broker who then pays the Buyer’s Broker. Both Brokers then, pay the corresponding agents their agreed share of the commission. It always seemed like the total commission was packed into the price which the price sometimes get negotiated up or down during the process. Coldwell Banker Realty’s commission in listing agreements were 7%, the total amount of commission I personally usually agreed to was 6% and it has always been negotiable, if you want to call it that. My negotiation of my listing commission is that I am worth 3.5% out of a total of 6% and I would share 2.5% to the Buyer’s Broker/Agent who finds the Buyer and helps move the deal to the closing table because there is always something standing in the way that we as Realtors handle, and sometimes even without the client knowing about it.
Every agent does things differently, because if we all did the same thing, we would all get the same results. I do things better and I can show you marketing plan when you are ready to sell. As a listing agent, I have expenses to pay up front to get the property on the market in a professional manner. Unfortunately, every business has to factor in their expenses in what they charge. If you do not want to agree to pay enough necessary to properly market your property to get you the most money in the least amount of time with the least amount of problems, then that is up to you. Otherwise, my business suffers and my family suffers and your property is in the hands of the market only. You need my help as a Realtor to conquer the market with the sale of your property, top dollar. Believe it or not, you actually save money by hiring a Realtor. According to the NAR, the typical FSBO home sold for $310,000 compared to $405,000 for agent-assisted home sales. Therefore, only 7% of home sellers were FSBO in 2023.
Attorneys, will most likely try to get into real estate agency agreements with Buyer’s or maybe even Sellers. Remember, attorneys will not do everything a Realtor does. The attorneys only work with the paperwork, contracts, etc. They will not be negotiating appraisal results if needed, or finding a fence guy or a roof guy to help bring the deal to the closing table. They won’t be trying to make the process smooth and easy by working behind the scenes doing what Realtors do best. We get it done. We handle the problems that come along because we are problem solvers. Attorneys, don’t know all the Realtors in the area and they don’t know how to make contact with all the area Realtors in an efficient manner. Realtors mobilize Realtors in the sale of your home. Realtors bring several other industries into the process as we go, such as, Banks or Mortgage Companies, Property Inspection Companies, WDO Termite Inspectors, Contractors, Plumbers, Roofers, Landscapers, Irrigation Companies, etc.. In reality, Realtors are good for the economy.
Do you know how much attorneys charge for their services? It is usually 33.33% of the total amount of money in the transaction. At least that is what injury attorneys receive as their fee. You do the math, 6% vs. 33.33%. I do not know what attorneys plan to charge for being your real estate agent, but I bet it is more than a Realtor and you will most likely get less service from the attorney than a Realtor. Why do you think the real estate transaction with real estate Brokers and Agents have been the same way since 1890? It is the best practice and it is in, and has always been in the best interest of the Seller and the Buyer and the Industry as a whole. Coldwell Banker was established in 1906.
Coldwell Banker Realty is not a discount Broker, we are a full service one stop shop. We have an affiliated lender, insurance company, home warranty company, and title companies who are more then experienced in closing real estate transactions. Realtors give personal service, attorneys, who knows.
All this so called “change” is going into effect the summer of 2024 for you the Seller and you the Buyer, and the NAR Settlement directly states it all has to be collaborated by August 2024. This will not hold me back. Don’t let it hold you back either.
Remember my moto, “work to live, don’t live to work”.
I wish you the best and I am always committed to helping you get what you want!
Sincerely, Keith Chambers, Realtor®
Realtor® is a Registered Trademark*